Jargon-free explanations for the person who runs the company and does not buy SEO for fun. What link building and PR articles are, what they cost, how long they take to show and how to spot an offer you should not take.
PPC advertising brings customers this very week, but the day after you switch off the budget nothing remains. A PR article takes months to get going, yet works…
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People no longer look up a plumber, dentist or restaurant in a directory – they ask the map and, ever more often, an AI assistant. The systems assemble the…
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Link building is the work of getting other websites to link to yours. Offers for it land in every company’s inbox and few people can tell them apart. We…
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Buying links is not forbidden – it depends on what and how. The difference between a paid publication in a medium and a package of links from websites without…
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A backlink is a link from someone else’s website to yours. It sounds like a technical detail, but it decides whether Google and AI will recommend you at all.…
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A PR article is not an ad or a promotional leaflet. It is a text in a medium that your target customer reads, and it speaks about you at the moment they are…
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