Practical guides and analyses on SEO and AI optimization (AIEO / GEO) – how to boost your brand's visibility in search engines and AI chatbots.
A link brings traffic in three ways: a direct click, a higher search ranking and a mention that people and AI remember. Each works at a different speed and is…
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Quality PR articles for SEO can be found in six places: competitors' links, search results, AI answers, publishers, a marketplace and an agency. We show how to…
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A marketplace connects advertisers who want a publication with publishers who have readers. In between it holds the money, watches the progress and gives both…
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AI tools help with research, outlines and measurement, but they do not increase website visibility on their own. We distinguish three roles of AI in SEO: a…
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A PR article that supports marketing is not created while writing but while planning: goal, reader, topic, angle, sources and distribution. We describe eight…
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PPC advertising brings customers this very week, but the day after you switch off the budget nothing remains. A PR article takes months to get going, yet works…
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Selling an additional service to an existing client is an order of magnitude easier than winning a new one. And a PPC consultant sits on data that practically…
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Google has launched AI Mode for Czech users too, and AI Overviews appear on an ever larger share of queries. Experience from markets where AI Mode has run…
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Advertising is entering ChatGPT answers and advertisers have been handed another auction to spend in. All the more reason to understand the difference between…
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The Czech market has one peculiarity compared with the rest of Europe: a domestic search engine with a real share, plus a media house on top. For companies…
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For companies operating in Central Europe, Slovakia is the most natural next market after Czechia – and the Slovak publication market has rules of its own. It…
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The cheapest links are the ones journalists ask for themselves. A company study built on your own data can bring mentions an ordinary budget would never afford…
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For years it was a popular trick: rent a section on a domain with authority and ride on its rankings. Since the introduction of the site reputation abuse…
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People no longer look up a plumber, dentist or restaurant in a directory – they ask the map and, ever more often, an AI assistant. The systems assemble the…
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With health content, Google and AI assistants measure by a different yardstick: a mistake here can hurt someone, so the systems demand demonstrable expertise,…
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Citation analyses agree: for recommendations, language models reach for reviews, user discussions and rankings – content that others write about you. A company…
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How many people search directly for your name – that is a metric which honestly measures brand strength, and yet almost nobody reports it. Branded queries grow…
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The most dangerous number in SEO is not the wrong one. It is last year’s correct number. The share of citations from Google’s top ten dropped from 76 to 38…
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Link building is the work of getting other websites to link to yours. Offers for it land in every company’s inbox and few people can tell them apart. We…
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Buying links is not forbidden – it depends on what and how. The difference between a paid publication in a medium and a package of links from websites without…
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A backlink is a link from someone else’s website to yours. It sounds like a technical detail, but it decides whether Google and AI will recommend you at all.…
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A PR article is not an ad or a promotional leaflet. It is a text in a medium that your target customer reads, and it speaks about you at the moment they are…
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Much is claimed and little is measured around links and PR. We collected the numbers from public studies – Ahrefs, Pew Research, Semrush, Cloudflare – and with…
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For the first time, visibility in AI answers can be measured first-hand – Google and Microsoft have both released their own reports. At the same time another…
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Most media sell two variants of the same article: with front-page promotion and without it. The price difference tends to be in the hundreds, the difference in…
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An analysis of 129 thousand domains found the strongest predictor of who ChatGPT cites: the number of referring domains. Yet other studies show citations…
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A paid PR article today sells two things at once: a link for SEO and a mention for language models. The data shows, though, that each works differently – and…
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The customer today does not ask Google for “best running shoes” but ChatGPT for “what shoes for a marathon for a beginner under €160”. The answer contains…
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The price of a PR article ranges from tens of euros to thousands and the difference often goes unexplained. We break down what is actually paid for, how to…
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A PR article published a week before Black Friday will not save anything – the link and the mention need time to take effect. A timetable for e-shops that…
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Most newsrooms guess their commercial content price list. Yet it can be calculated – from domain authority, readership, editorial strictness and the permanence…
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Commercial content is the most profitable format for online media – and at the same time the one that most easily damages their domain and their readers’ trust…
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AI bots download content from media at an enormous ratio to the visits they return – with some it is tens of thousands of downloaded pages per visit. A…
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Pew Research, Ahrefs and others have measured how AI overviews change search behaviour: clicks on classic results are dropping by tens of percent. We summarize…
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According to a Semrush study, a visitor from AI search is on average 4.4x more valuable than a visitor from classic organic search. Ahrefs measured an up to…
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Citation studies show AI assistants most often pull answers from communities, reviews and comparisons: up to a fifth of Perplexity citations come from Reddit,…
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The first large academic GEO study from Princeton tested 9 optimization tactics on 10,000 queries. Statistics, quotations and cited sources lifted visibility…
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GPTBot tripled its activity within a year and AI bots now form a significant share of crawl traffic. Cloudflare data, however, shows huge differences in what…
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AI Engine Optimization (AIEO) is the optimization of content for answers generated by artificial intelligence. We explain how it differs from classic SEO and…
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Generative Engine Optimization is the discipline that decides whether generative search engines will mention you. We show the concrete steps that increase the…
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Language models read differently than people. We advise how to structure text, sentences and facts so that AI easily grasps them and uses them in its answer.
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Experience, expertise, authoritativeness and trustworthiness (E-E-A-T) are signals that Google and language models rely on. How do you build them in practice?
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Mentions in trustworthy media are not just about traffic. They are a signal of authority used by search engines and language models. How do you get them…
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Structured data tells machines what your content is about. We show which schema.org types have the biggest impact on SEO and on understanding by AI.
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Every AI search engine works a little differently. We go through the differences between ChatGPT Search, Perplexity and Google AI Overviews and how to prepare…
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Search engines have long stopped working only with keywords and instead work with entities and their relationships. We explain what semantic SEO is and how to…
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Links still work, but the rules have changed. We show which mentions have value in the AI era and which to avoid.
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How do you tell that your optimization is working? We go through metrics for classic SEO and new indicators of visibility in AI answers.
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Manual outreach cannot handle ten clients at once. We show the processes, templates and tools with which an agency increases the volume of placements without a…
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Digital PR is a sought-after service you do not have to build from scratch. We show how to wrap it under your brand and offer it to clients as part of an SEO…
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The client wants to see results, not tables without context. We show which metrics to report and how, so that the value of SEO and the new visibility in AI is…
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High domain authority alone is not enough. We show how to assemble a media mix based on relevance, audience and the client goal.
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How to set prices of PR placements for clients so they make sense for you and for them. A transparent model of buying through a marketplace and markups.
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Optimization for AI search engines is a service demand is growing for. We show how to name it, sell it and deliver it.
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Two disciplines that increasingly overlap. We explain the differences, the strengths of both and how to combine them.
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When it makes sense to address harmful links and when it is better to leave them be. A practical view of link-profile audits and the disavow tool.
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Over-optimized anchor text is one of the most common risks in link building. We show how to choose anchors so they look natural.
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An anonymized story step by step: from the goal through media selection to results in organic and AI search.
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Why in-depth coverage of a topic beats individual articles. How to build content hubs that search engines and AI trust.
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Google AI Overviews assemble an answer from several sources. We show the concrete on-page steps that increase your chance of being one of them.
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Without measurement you do not know whether AI mentions you. We go through the methodology and tools for tracking brand citations in ChatGPT, Perplexity and…
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AI speeds up content creation, but without control it endangers E-E-A-T. We show how to set up a process that keeps quality and trustworthiness.
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Visits from ChatGPT or Perplexity are easily lost in analytics. We show how to capture and correctly evaluate them.
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Internal links are a tool you have fully under control. We show how to use them to strengthen relevance, authority and understanding by AI.
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On extensive sites, what matters is how bots spend their time. We show what server logs reveal and how to optimize the crawl budget.
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In finance, trust is the product. Google and language models judge financial content more strictly than elsewhere – we show how to build E-E-A-T and why…
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When people ask AI about apps, loans or investments, they get specific recommendations. We show how to get among them – fairly and without risky promises.
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With financial services one question decides: can I trust them? An independent mention in an economic medium is the answer that both the customer and the…
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A startup has a great product and a budget around zero. Yet PR can be its most effective channel – if you know where to put time and money and what is just a…
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AI search is a chance for a startup to level the playing field with big players. We show how to get into answers to queries like alternatives and comparisons.
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A launch is a one-off event, but good PR turns it into visibility for weeks. We show how to tell one product from several angles and time the mentions.
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In many B2B fields, hardly anyone does content marketing. That is an opportunity – you just have to be the one who gives the topic a face in search engines and…
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In B2B it is not the big dailies that decide, but the industry titles that a narrow but right audience reads. We show why they carry such weight and how to use…
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In B2B no one believes promises, but everyone believes results. A case study is the proof that convinces the buyer and strengthens your visibility.
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With legal services, expertise is the product. We show how to gain, through content and expert comments, the authority that AI and clients take seriously.
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An expert statement on current events is marketing that does not look like marketing. For an adviser it is one of the most effective and cheapest routes to…
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Advisory services are often handled locally – and AI increasingly answers queries like attorney in Brno. We show how to combine local SEO with visibility in AI.
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No years-built network of publishers and no time to call newsrooms? We show how a SEO consultant offers a client quality link building and PR without having to…
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Do you sell the client only your time? Link building and PR can be an income that does not grow with the number of hours worked. How a SEO consultant adds a…
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Charge per link, per hour, or a package? A practical guide on how to set link-building prices as a SEO consultant so they cover selection, coordination and…
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With a growing number of clients, manual link building becomes a nightmare. How to simplify delivery as a consultant so you manage more clients without losing…
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The move from consultant to small agency often stands or falls on whether you can deliver execution too, not just strategy. How to add link building and PR to…
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Clients are starting to ask why AI assistants do not recommend them. For consultants it is an opportunity to add a new service – optimization for AI answers …
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The client does not see a link as a product they can touch. How a consultant clearly shows the value of link building and PR so the client understands what…
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When to recommend a classic guest post to a client and when digital PR with a media mention? Clear criteria a consultant decides by and defends to the client.
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A bad link can hurt the client more than a good one helps. How a consultant recognizes risky offers, avoids dubious networks and protects both the client and…
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Got a client from a field you do not know? How a consultant selects the right media and topics even in an unfamiliar niche without spending weeks studying the…
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A great consultant nobody knows has no clients. We go through how to present yourself and where to be seen – from your own content to connecting with platforms…
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A case study is a consultant strongest sales tool – if it is built the right way. We show a structure that turns a result into proof the client will believe.
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For a B2B consultant, LinkedIn is the strongest channel for winning clients – when you treat it not as a CV but as steady work on trust and visibility.
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A strong personal brand brings clients on its own. We show how to build it so that people and AI search engines see you as an authority – and recommend you…
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Too low a price exhausts you and signals weakness, too high scares clients off. We go through how to set the price of your first jobs so it makes sense for you…
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The first month of collaboration decides whether a client becomes a long-term partner. We show how to handle onboarding so the client sees value and stays.
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References and recommendations are the cheapest source of new clients – but they do not come on their own. We show how to ask for them naturally and at the…
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An email newsletter is the only channel you truly own. We show how to turn it into a steady source of trust and leads without dependence on algorithms.
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Working with platforms and agencies can be a steady source of work for a consultant. We go through three partnership models and advise which suits whom.
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Most deals are not lost over price but over hesitation and the silence after the proposal. We go through how to run negotiation and follow-up so an enquiry…
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